Amid rising protectionism and the wave of anti-globalization, the 137th Canton Fair showcased the diverse landscape of Chinese enterprises to the world.
Through initiatives like the Belt and Road and a global strategy of openness and mutual benefit, Chinese companies are evolving—from simple manufacturing and processing to quality-driven and intelligent innovation.
From capacity output to technological export, companies like NAOEVO and many others are continuously leading technological development, delivering a better product experience to users worldwide.
At this year’s exhibition, NAOEVO made a powerful appearance, driven by a global brand strategy. Its presence brought fresh momentum to the 137th Canton Fair, showcasing the resilience and strength of Chinese manufacturing as it breaks through global challenges.
Global Brand Strategy
NAOEVO is growing fast in the global market by building a strong brand. Its research and development is mainly based in China, while also working with a partner factory in Turkey and an R&D center in the United States. Together, they’ve created a global service network that now covers over 60 countries and regions.
With solid technology and strong brand value, NAOEVO is helping shape the future of the car lighting industry.
It’s gaining more influence around the world and supporting global markets with reliable, high-quality products. Today, over 20,000 stores worldwide choose NAOEVO—making it a trusted international brand in automotive lighting.
Technology Drives Innovation
At this exhibition, NAOEVO showcased its 120LM/W high-efficiency car lights, breaking away from the traditional method of increasing power to boost brightness.
This approach prevents issues like light decay and wiring damage caused by high heat.
NAOEVO’s self-developed low-power, high-efficiency solution, combined with vacuum reflow soldering technology, enhances the conductivity of the lamp body.
This ensures stable, bright, and durable LED car lights, setting a benchmark for the global automotive lighting technology development.
Hand in Hand for a Win-Win Future
Demand Leads the Way. After deeply understanding the performance of NAOEVO’s car lights, many buyers at the exhibition expressed strong interest.
Thanks to its quality and innovation, NAOEVO has earned collaboration intentions from buyers worldwide, along with high praise for its technological strength and excellent service, showcasing its competitiveness in the global market.
The trade war is both a challenge and an opportunity. In today’s uncertain global trade environment, Chinese brands like NAOEVO are strengthening their R&D and enhancing brand value to reinforce their global competitive edge—offering a strong example of how to overcome trade barriers.
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