In 2024, under the influence of consumption downgrade and internal competition, competition in the LED car light industry will become increasingly fierce.
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Some institutions pointed out that the low market concentration of LED headlight bulb and the lack of leading brands are the root causes of the current low-price internal competition.
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Industry insiders believe that the key to breaking through this dilemma lies in enhancing brand value.
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China Research Institute of Industry and Information Technology is optimistic about the future market and predicts that after a short-term adjustment, the demand for LED car lighting will maintain steady growth, with an estimated annual compound growth rate of about 3.75%. By 2030, the market size will reach more than 200 billion.
Against this background, NAOEVO participated in CIMP AutoEcosystems Expo 2025 (Shenzhen), sharing new products, new models, and new business opportunities with global buyers and upstream and downstream customers in the automotive industry at home and abroad.
It also took the shaping of brand value as a starting point to provide solutions to solve the industry’s internal problems and help boost performance growth.
NAOEVO’s NEW PRODUCTS
Products are the core of competition. At this exhibition, NAOEVOÂ released two new products, once again leading the industry’s technology.Â
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The newly launched Smart Series has a stable brightness of 3500LM, which is 38% higher than similar plug-in LEDs, redefining plug-in LEDs; the newly launched MAX5 has a stable brightness of up to 8000LM, which is 43% higher than similar products, creating a new brightness benchmark and enabling merchants from upstream and downstream to accurately grasp the latest technology trends.
NAOEVO’s New Business Model
Model is the key to breakthrough. In this exhibition, NAOEVO launched a new active marketing system, redefining the market positioning of our distributors, using a new marketing combination to create brand value increments, and providing brand value empowerment for upstream and downstream merchants through one-to-one guidance, marketing material support, positioning and value output.
New Business Opportunities
It is expected that the global automotive lighting market will continue to maintain steady growth in the next five years.
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With the reshaping of the industry landscape, LED car lighting is expected to become a new source of business growth outside of existing large projects, and promote the development and growth of related projects, becoming a pillar project in the industry, with an estimated market size of over 200 billion.
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As a global brand, NAOEVOÂ has more than 20,000 cooperative stores and its products are sold in more than 60 countries around the world.
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In recent years, its brand influence and penetration have continued to strengthen. As an industry benchmark, it has opened up a path for new business opportunities and shared the growth dividend.
NAOEVO Highlights
There was a huge crowd in front of the NAOEVO’s booth. Both the new LED car lights and the brand-new business model made visitors stop and take a look.
About NAOEVO
NAOEVO was established in 2006. Through the “Belt and Road Initiative”, it has been widely involved in global business.
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Its products are exported to more than 60 countries and regions including Japan, Europe, America, South America, and the Middle East, providing travel solutions for vehicle lighting in different countries and regions, different road conditions, and different use environments.
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Our company owns the NAO and NAOEVO brand trademarks.
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As a powerful manufacturer with an annual output of 4 million sets of LED car headlights and related supporting products, we have passed the IATF16949 automotive industry quality management system certification and ISO9001 quality management system certification, and has passed CE, E-MARK, ROHS, DOT and other related certifications, which can effectively ensure product quality.
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NAOEVO has been focusing on the research and development and manufacturing of high-performance LED car lights, with 19Â years of rich experience, and is one of the earlier LED car light manufacturers in China.
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As a company integrating scientific research, production and sales, we have an LED car light R&D team with 19 years of experience.
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Over the years, we have won many awards including the Top Ten Brands of LED Headlights, the China Automotive Lighting Industry Contribution Award, the Ten-Year Sustained Brand Power Award, the Car Light Modification Program Excellence Award, and has been rated as a “High-tech Enterprise.”
